The Philippines Department of Tourism wanted families to start thinking about their future travel plans and for the Philippines to be a top-of-mind destination when it comes to vacation planning. Who could they turn to?! The Powerpuff Girls!
By using the newly-formed S.A.F.E. T.R.I.P. brand, the goal of this campaign iswasto encourage safe and smart travel to the Philippines with a series of campaign materials — ranging from social media to offline activations — that will support the reach and impact of the initial Powerpuff Girls-branded S.A.F.E. T.R.I.P. video. Where to start? With cartoons, of course!
Instead of a hard-sell on family-friendly activities and locations in the Philippines, this campaign will highlighted the health & safety regulations that the Philippines have put in place to guarantee that everyone can have a S.A.F.E. T.R.I.P.
