And then we made 12 animated shorts on each topic! But that’s a whole different case study.
The final piece of our Safe Steps Kids branding campaign was making educational materials based on each of the animated shorts. Posters, brochures, t-shirts, bags, water bottles! If a kid might like it and learn from it, we made something to complement it. And then we did it six more times — in Mandarin, Indonesian, Malay, Tagalog, Vietnamese, and Thai!
