A New Look For An Already Strong Brand

Safe Steps isn’t new. Previously, it had been a public safety campaign in conjunction with Prudence and the National Geographic Channel, aimed at adults and starring some of Asia’s biggest movie and sports talents. For Safe Steps Kids, we just needed to do a few changes to make the visuals appropriate for children.

First, we adopted the color palette used by all Cartoon Network projects. That way, kids would immediately associate the SSK logo with their favorite shows. Each piece of the campaign — Disasters, First Aid, and Road Safety — received its own custom icon and logo footer. And that’s all it took!

Now, the real work started.