For posts that educate and inform about ARV, safe sexual health practices, and remind PLHIV to continue their treatment.

For posts that share inspiring stories from PLHIV, people in mixed-status relationships, messaging from our community-based supporters, and content from anyone else that has a compelling narrative.

For posts that encourage people to take control of their sexual health and remind them to go in for regular check-ups and testing.

For all of the other stuff; the posts recognize holidays and events, the general news and information, and (sometimes!) the just-for-fun content that will keep people engaged.

For content exclusively related to influencers.